When Ric came to us, we knew right off the bat that he was extremely passionate about BBQ. We wanted to exude that same passion in the brand and still implement the Startup signature style of simplicity. 

 

Reds and yellows have a psychological effect that catch attention and drive hunger. For identity, we wanted capture the idea of great BBQ being smoked on premise with a fun laid- back atmosphere.

 

We kept the smokey backyard feel in the website, and added a clean-modern twist. At first sight of this homepage, your mouth will be watering for more!